Meet the E.L.F. Power Grip Primer—a gel-based makeup base designed for all skin types. It locks in your look with a tacky finish and hydrating feel that helps foundation glide on and stay put from morning to night.

• Gel-based, grip-first formula anchors makeup for all-day wear
• Hydrating ingredients soften texture and prevent dryness
• Tacky base ensures flawless foundation application and longevity
• Lightweight & non-pilling blends easily without caking
• Travel-friendly 24ml tube fits your routine anywhere

Benefits

The primer creates a refreshed, even complexion that lasts, reduces primer-to-foundation friction, and makes makeup look smoother with fewer touch-ups throughout the day.